At Bloom Energy, our vision for a world powered by clean, reliable, and affordable energy is more than just a dream—we’re making it reality.
For over two decades, we’ve been at the forefront of the global energy transition, pioneering solutions that empower critical industries to thrive in a rapidly digitizing, energy-intensive world. From revolutionizing power for AI-driven data centers to ensuring resilience for hospitals, electric grids, manufacturing facilities, and utilities, our solid oxide fuel cell (SOFC) and solid oxide electrolyzer (SOEC) technologies are redefining what’s possible by delivering energy abundance for all. With more than 30,000 fuel cell modules deployed worldwide, we are the trusted partner for Fortune 100 companies and innovators alike. Our cutting-edge solutions enable unparalleled “time-to-power” capabilities, reliability, and sustainability, ensuring our customers remain ahead in a world where soaring energy demand and intensifying energy scarcity are rapidly becoming the new norm.
At Bloom, we thrive on collaboration, bold thinking, and relentless innovation. We believe that, together, we can create a brighter, more sustainable future while tackling the most pressing challenges of the 21st century.
We are looking for a Director, Revenue Marketing to join our team in one of today’s most exciting technologies. This role will report to Chief Marketing Officer and based in San Jose, California. This is a fully on-site, in office role.
Position Overview
We are seeking a strategic, data-driven, and results-oriented Director of Revenue Generation to build and lead integrated programs that drive pipeline and accelerate revenue across key customer segments. This role is responsible for developing and executing scalable strategies that convert education and awareness into action—from interest to qualified leads to sales opportunities.
You’ll partner closely with Commercial team and across Marketing and other internal stakeholders to create targeted campaigns, develop nurture tracks, and optimize performance across the buyer journey. The ideal candidate brings best practices from software B2B marketing—preferably in complex, technical, or industrial markets—and thrives in environments that blend strategic thinking with hands-on execution.
Role and Responsibilities:
Targeting & Segmentation: Partner with Commercial team to develop and maintain ICP & a prioritized Target Account List, aligning efforts around the highest impact opportunities.
Multi-channel revenue campaigns: Design and continuously refine multi-channel growth campaigns, incorporating earned, owned and paid channels. Drive ongoing testing, optimization, and measurable performance improvements. Build events (owned and third-party) as part of the pipeline engine, with pre-, during-, and post-engagement flows. Integrate new capabilities & product updates into demand gen strategy. Develop regional field marketing programs.
Account-based marketing: Lead the development and execution of a comprehensive ABM strategy, identifying, targeting, and engaging high-value segments with personalized, high-impact campaigns.
Sales toolkits: Create playbooks, nurture scripts, and collateral for sales & BDRs to maximize marketing campaigns.
Sales alignment: Collaborate closely with sales leaders and frontline teams to ensure timely lead follow-up, campaign feedback loops, and integration of insights into ongoing campaign development.
Pipeline forecasting: Collaborate with RevOps to forecast pipeline coverage and velocity by segment and produce mostly results reporting. Play active role in pipeline reviews.
Lead management: Own the lead lifecycle from initial engagement through sales qualification, including lead scoring, routing, and nurturing programs tailored to key personas and buying stages.
Data-driven optimization: Leverage tools to uncover insights, improve conversion rates, and maximize ROI.
Marketing technology and infrastructure: Define and evolve the marketing tech stack to support scalable growth. Ensure integration across platforms including AI, CRM, ABM tools, analytics, and attribution systems, enabling automation, personalization, and real-time performance visibility.
Growth engine leadership: Build a high-functioning demand generation engine by aligning marketing, sales, BDRs, and RevOps around shared goals. Streamline operational workflows to drive efficiency and consistency in campaign execution and follow-up.
Budget and resource management: Oversee the demand generation budget, ensuring smart allocation of resources to drive maximum impact and efficiency across programs and channels.
Team leadership: Recruit, mentor, and develop a high-performing team across demand generation, digital marketing, and campaign operations, fostering a culture of innovation, accountability, and continuous learning.
Skills and Experience:
BS/BA degree and 10+ years of experience in B2B demand generation, growth marketing, or revenue marketing role.
Proven success in building pipeline and accelerating revenue within enterprise sales environments.
Experience with ABM strategy and execution, particularly for technical or complex sales cycles.
Proficient with marketing automation, CRM, and attribution platforms such as HubSpot, 6Sense, Salesforce.
Strong grasp of digital marketing channels, including paid media, email, SEO/SEM, and display.
Excellent cross-functional collaboration skills and a track record of building strong partnerships with Sales and RevOps.
Highly analytical and metrics-driven; skilled in translating data into action.
Bloom Energy is an equal opportunity employer and makes employment decisions on the basis of merit. We are committed to compliance with all applicable laws providing equal employment opportunities. All qualified applicants, will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability. Bloom Energy makes reasonable accommodations, consistent with applicable laws, for the known physical or mental limitations of an otherwise qualified applicant or employee with a disability, who can perform the essential job functions, unless undue hardship would result.
Bloom Energy is committed to fair and equitable compensation practices. The total compensation for this position includes standard company benefits and is based on various factors including, but not limited to, relevant skills and experience.