Sr. Product Marketing Specialist

About Fluence: Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com.

OUR CULTURE AND VALUES

We are guided by our passion to transform the way we power our world. Achieving our goals requires creativity, diversity of ideas and backgrounds, and building trust to effect change and move with speed.

We are Leading

Fluence currently has thousands of MW of energy storage projects operated or awarded worldwide in addition to the thousands of MW of projects managed by our trading platform—and we are growing every day.

We are Responsible

Fluence is defined by its unwavering commitment to safety, quality, and integrity.

We are Agile

We achieve our goals and meet our customer’s needs by cultivating curiosity, adaptability, and self-reflection in our teams.

We are Fun

We value the diversity in thought and experience of our coworkers and customers. Through honest, forthcoming, and respectful communications we work to ensure that Fluence is an inclusive and welcoming environment for all. 

ABOUT THIS POSITION

Location: Hybrid (2-3 days in office) in Arlington, VA OR Houston, TX

Can you build compelling content that generates excitement and demand with target audiences? Are you able to distill complex topics and technical details into highly creative marketing copy, presentations, videos, and collateral? Want to play a critical role in the leading battery energy storage company in the world? Fluence is seeking a Sr. Product Marketing Specialist who will be responsible for developing a marketing content strategy and the creation of regional marketing collateral. 

This position is highly cross-functional. You will work with sales, marketing, communications, product, growth and external contractors to prioritize and develop content that supports regional campaigns, events, sales, and brand building efforts. You will need to understand our industry, our product and service solutions, and create material that tells a great story. 

Responsibilities: 

•Author in-depth content such as spec sheets, sales collateral (brochure, PowerPoint, etc.), blog posts, case studies, storyboards for videos, and other material needed to explain complex industry and product concepts. Work closely with and provide creative direction to graphic designers and other design professionals.

•Prioritize and support the content needs for an array of regional marketing campaigns and customer experience initiatives.

•Manage content repositories and make it simple for customer-facing teams to access what they need, when they need it. Keep key materials updated with the latest Fluence messaging and stats. 

•Create and maintain product positioning, messaging, and value propositions by understanding customer needs through customer journey mapping and persona development.

•Act as a brand guardian – ensuring all materials shared across the Americas region comply with the brand guidelines. 

•Spearhead efforts to incorporate AI and LLM tools into the content development efforts to increase productivity.  

•Collaborate with graphic designers and manage ad-hoc presentation and design requests. 

• Bachelor’s in marketing or related discipline
• 3-5 years of related marketing experience in the energy or renewables industry, ideally in technical marketing, product marketing, or similar field
• Strong written and presentation skills with an ability to distill complex technical topics and information into clear, persuasive messaging
• Proven ability to craft compelling stories and create interesting graphics across different channels and mediums. You can develop and execute an effective content strategy – both the strategy and the creative development
• Highly proficient in Microsoft PowerPoint with experience creating concise and polished externally facing presentations
• Great attention to detail, excellent organizational and time management skills. Ability to manage multiple priorities and deadlines in a fast-paced environment.
• High level of digital literacy across software platforms and the ability to learn new digital tools. Proficient in MS Office Suite, and familiarity with Adobe Creative Cloud or similar.

At Fluence we are dedicated to building a diverse, inclusive, and authentic workplace; if you are excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply!

Unlimited PTO

Medical, Dental, Vision, Life and Pet Insurance

Generous 401K Match

Annual Bonus Incentive

#energy #sustainability #inclusionmatters

Follow Fluence on LinkedIn:  Fluence LinkedIn

Fluence Career Page: Fluence Careers

Fluence IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, marital or familial status.