Senior Director, Fleet Electrification Sales

ForeFront Power



The Senior Director, Fleet Electrification Sales will drive the growth of ForeFront Power’s fleet electrification infrastructure sales. You will directly lead the growth of our client portfolios and project pipelines. The Sales organization will rely on you to execute market entry strategies and pursue new opportunities for growth in our rapidly expanding and evolving markets. You will use your analytic and problem-solving skills to develop persuasive value propositions for prospective clients and sound economic fundamentals for investors. Working collaboratively with a team of development, engineering, legal, and project finance professionals, you will skillfully influence the decision makers of our current and future clients in conjunction with the company’s initiatives. As a leader, this position will guide the products and engagements we offer to our current and future clients.


The position is based remotely or in our San Francisco or New York City office. The Senior Director, Fleet Electrification Sales reports to the Chief Commercial Officer and works closely with the Development, Engineering, Legal, Product Management, and Project Finance teams.




  • Own sales performance in target markets nationwide.   
  • Manage individual and team efforts to meet and exceed quota.  
  • Contribute to the ongoing design and delivery of ForeFront Power's fleet electrification infrastructure services 
  • Primary responsibility for customer sales and client retention
  • Assist marketing in the segmentation, targeting, and positioning of prospective customer messaging to improve lead generation efforts
  • Drive the design of standardized and user-friendly reports for customers 
  • Assess economic viability of project proposals and propose ways to increase project revenue streams or reduce costs
  • Interface closely with finance, development, engineering, legal, product management, and management to help guide projects forward quickly and efficiently
  • Evaluate emerging regulatory rulings and determine potential for market creation
  • Provide management with regular updates and sales pipeline, forecasting, and progress
  • Manage incoming leads and sales pipeline to assess opportunities quickly and efficiently
  • Understand customer savings propositions, including total cost of ownership, route data, charger recommendations, and energy data analysis
  • Lead contract negotiations
  • Skillfully collaborate with all functional groups to maintain (and increase where possible) deal velocity
  • Partner with the management team to grow the business, including recruiting, hiring, and managing a team




We are looking for highly motivated individuals who want to be part of a fast-paced and fluid company poised for growth in one of the country’s most rapidly changing industries.


Forward-thinking, innovative approaches, and comfort with complexity are what define the ForeFront Power team. We are looking for individuals eager to run at the front with us.


  • Desire to work in a leading company in the renewable energy field
  • Bachelor's degree required
  • 5+ years of direct sales experience with a proven history of exceeding sales targets
  • Fleet electrification and/or renewable energy industry experience needed, especially experience selling financed fleet electrification infrastructure services and/or Energy Services Agreements for on site solar and storage products 
  • Excellent communication skills in both oral and written English
  • Strong insight development and value proposition definition skills
  • Ability to effectively operate with high energy and flexibility in a fast-paced, constantly evolving team environment
  • Creativity and critical thinking skills to tackle a variety of challenges from the industry level to client-specific
  • Self-motivated and strong work ethic with the ability to proactively manage diverse relationships and multiple, complex projects simultaneously
  • Advanced Excel, Word, and PowerPoint skills



This position generally requires prolonged periods of sitting at a desk and working on a computer.  Domestic travel is required. The Head of Fleet Electrification Sales should be comfortable traveling to various sites including construction sites and being around heavy equipment.




The organization promotes an open and collaborative work atmosphere. Cross functional teams work closely together to solve problems and move the company forward. Our culture at ForeFront Power encourages employees to be authentic and to embrace our core values that celebrate passion for our work, a commitment to our planet, a winning attitude, an entrepreneurial spirit, and a community of respect for each other and our partners.



This is a regular, full-time position eligible for benefits.  We offer a comprehensive benefits package including competitive base salary and bonus potential; health, vision, and dental coverage; commute assistance; professional development; Paid Time Off; and 401(k).


ForeFront Power is a leading developer of commercial and industrial-scale (C&I) solar energy, battery storage, and vehicle fleet electrification projects in the U.S. and Mexico. Over 15 years of working together, the ForeFront Power team has developed more than 1,400 behind-the-meter and community solar projects, totaling more than 1.1 gigawatt-DC of renewable electricity. ForeFront Power serves business, government, education, healthcare, and community solar customers with a broad array of development, asset management, and advisory services from its San Francisco headquarters and via teams based in New York, Mexico City, and across the U.S. through a hybrid work model. For more information, visit www.forefrontpower.com.

A wholly owned subsidiary of global energy infrastructure and investment leader Mitsui & Co. Ltd., ForeFront Power operates under Mitsui’s North American investment arm, MyPower Corp. Mitsui holds a robust balance sheet and an “A” credit rating from Standard & Poor’s. For more information visit www.mitsui.com and www.mypowercorp.com.

ForeFront Power is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all employees and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.